Will AI replace what you sell?
The part of your business your customers actually pay for.
Take the AI Exposure Test
You'll know where AI money is worth spending, and where it isn’t. Most businesses have that backwards.
Most leaders answer “I don’t know.” That's fine. It shows you what to do first.
The AI Exposure Test is free. It takes two minutes to see where you stand, then I’ll send you the full version.
When you've finished, it tells you three things:
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your gross profit AI can already reproduce,
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the things it can’t,
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a view of how long you’ve got to react.
Most AI advice is about adoption: which tools to buy, where to automate, how to get your people using them. It's a fair question, but it's the second one.
Take everything your customers pay you for.
How much of it can AI already do?
Very few owners have put a number on that, which is why so many are spending money getting faster at work that may not be worth doing in three years.
Price pressure you can’t explain.
The same work quoted lower, by someone who has a completely different cost structure.
By the time it shows up in your revenue, it may be too late to adapt.
You won’t get a warning.
Substitution creeps in three ways, and none of them looks like losing an account.
The easy work leaves
Customers keep the straightforward jobs in-house and send you only the hard ones. You end up doing less work, and harder work, for the same fee.
A lead-time you cannot match
A competitor built on AI from the start does the work in a fraction of the time.
Put a number on it and two things become clear at once.
Where your margin comes from
You’ll know which part of your work is about to get cheap
Which parts AI can't duplicate
You’ll know what's worth protecting
That second part is where your margin for the next five years comes from, and it’s the only thing worth building on.
Once you've taken the test, your number tells you what to do next.
AI can copy most of what you sell
Rework what you sell and how you price it, around the part AI can't do. I can stay on while your team makes the change.
AI can't copy what earns your profit
Then the business is worth investing in. Next we find out whether AI can move what's holding it back. If it can, that's where we start. AI for the right reasons.
