Privacy and cookies
Markedly Better Ltd runs this site. It is registered in England and Wales, company number 17490206, and its director is Mark Johnston. If you have a question about your data, email mark@markedlybetter.com.
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What I collect. When you ask for the Constraint Locator or the AI Exposure Test, I collect your name and email address. When you book a call, Calendly collects the details you enter there. I also keep anything you send me by email. If you use one of the scorecards, I keep your answers in a Google Sheet without your name. If you ask for the full test there, I keep your name, email, company and answers with them, so I can send it and follow up. I don't share the sheet with anyone.
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Why. I use it to send you what you asked for, to reply to you, and to arrange and hold our call. If we work together, I use it to run that work.
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Where it's kept. Wix runs the website and the forms, and Calendly handles bookings. Google holds the scorecard answers and sends the test when you ask for it from a scorecard. Microsoft holds my email. Some of these companies store data outside the UK, under the safeguards UK law requires.
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How long. I keep enquiry details for two years unless we work together. Client records I keep for six years, because the law requires it for accounts.
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I don't sell your details, and I don't pass them to anyone for their own marketing.
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Your rights. You can ask to see what I hold, correct it or delete it, and you can ask me to stop using it. If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
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Cookies. This site uses the cookies Wix needs to run it securely and remember your settings. With your permission, it also uses Wix Analytics to count visits, so I can see which pages people read. You choose when you first arrive, and you can change your mind at any time. The site doesn't use advertising cookies. When you book a call, Calendly may set its own cookies. You can block cookies in your browser, but parts of the site may then stop working.
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Last updated 3 November 2026.